O. A. has nothing to do with:
the unrestricted artistic preoccupation with business or corporate facts (projection of stock-exchange rates on to the night sky of a planetarium).
the purchase of art by a company, art sponsorship, artist in residence programmes, public art promotions for marketing pur- poses.
the creation or enrichment of events using artistic forms such as theatre, music or pro- motional art.
the holding of workshops (we paint a picture ...) for team building, conflict handling etc. or seminars and learning programmes in which art serves as a metaphor or for inspiration (learning from art ...) etc.